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Beads for Wildlife


The beads trade is important in providing a livelihood which doesn't threaten wildlife such as the critically endangered Grevy’s Zebra.Photo: B Squires

Beads for Wildlife has enabled 800 people to generate $250,000 through their own beading enterprises. Photo: B Squires

Beads for Wildlife provides an alternative income to livestock. Less livestock means less competition for wildlife. Photo: B Squires

Beading is a traditional craft for women in Northern Kenya. By providing an Australian market for beads Zoos Victoria has grown the number of beading enterprises from 40 to 800 in four years.
You can help people and wildlife in Northern Kenya by buying handmade beadwork available at our three zoos and online.
The people and wildlife of Northern Kenya are recovering from the worst drought in six decades. Beads for Wildlife now provides crucial support for 800 families, many who have been left with nothing else.
Each Beads for Wildlife piece you purchase helps empower the people of Kenya to shape their future by enabling them to establish a reliable income that also protects local wildlife.
In a land of few resources, where people and wildlife are strongly interlinked, it’s clear the only way we can help save wildlife in Northern Kenya is by helping their custodians - the people
View the Beads for Wildlife range zoo.org.au/shop
Question
Why has Zoos Victoria developed this campaign?
Answer
- As a zoo-based conservation organisation we are committed to wildlife conservation.
- Drought in Northern Kenya is threatening the survival of people and wildlife.
- Endangered Grevy’s Zebra numbers are dropping due to competition with livestock for water and grazing.
- The bead trade offers additional income to people and means they need to rely less on large numbers of livestock.
- With more than 1.7 million visitors through Zoos Victoria’s gates each year, we have a unique opportunity to engage the community in action with real conservation outcomes
Question
What does the campaign hope to achieve?
Answer
Beads for Wildlife aims to:
- Provide an additional source of income to families in Northern Kenya, alleviating the threats posed by drought to reduce their impact on local wildlife.
- Raise public awareness of the Zoos Victoria and Melako Wildlife Conservancy partnership.
- Provide the local community with the opportunity to join in conservation efforts through a tangible call to action.
Question
How does Beads for Wildlife help people and wildlife?
Answer
The bead trade provides women with and alternative income, allowing them to support their families whilst utilising a skill that is aligned with their cultural values. This money provides reprieve during times of drought. Families no longer need to struggle to keep high numbers of goats alive within this harsh climate to earn a living; the burden of livestock on the ecosystem is lessened which in turn lessens the burden on natural resources such as water, ultimately leaving more water for Critically Endangered species such as the Grevy’s Zebra.
Question
Why is the Grevy’s Zebra the ambassador animal for this campaign?
Answer
- Melako is an important place for the Grevy's Zebra because it hosts the most significant population of this species in the northern area which is roughly 10 per cent of the population.
- Other species also found in the area include African wild dogs, lions, elephants, beisa oryx, cheetahs, buffalos and giraffe.
Question
How does local cattle grazing impact on wildlife in Kenya?
Answer
The main issue facing the Grevy’s Zebra in Melako is lack of water. During the dry season the zebra’s share the same watering points as domestic livestock. The introduction of cattle to the grazing plains of local wildlife has brought increased competition for water which is already dangerously scarce for the Grevy’s Zebra.
Question
How does Beads for Wildlife help Baboons?
Answer
Melbourne Zoo chose the baboon as the ambassador species for the Beads for Wildlife Campaign as Northern Kenya is also home to the Yellow Baboon. Increase in competition for resources is also placing pressure on these wild baboons. The extra demand for beadwork means that women don’t need to rely as heavily on using palm fronds for weaving materials. Palms provide habitat for baboons, they are a super social highway and the backdrop for the life of the baboon troupe.
Question
What is the significance of the beadwork to local communities?
Answer
Traditionally done by the women of the tribe, beadwork identifies a person’s position in society and demonstrates a woman’s creative ability.
Like many tribes across Kenya, the colour of beads holds a special meaning for the Rendille Tribe.
Traditionally white and red beads are the most common because in times of drought (such as right now), the Rendille drink the blood and milk of their camels.
The wealth, marital status, even the age of a woman or the children she may have borne are all reflected in the jewellery she wears.
Question
Who are the Northern Rangelands Trust?
Answer
The Northern Rangelands Trust (NRT) is a community led initiative, registered in 2004, whose members represent politically and socially marginalised pastoralist communities of Northern Kenya.
The Trust helps communities save wildlife in their regions while also building environmentally, socially and economically sustainable livelihoods.
The overall aim of NRT’s livestock program in Melako Community Conservancy is to cut livestock numbers by 20% thereby reducing community reliance on livestock and to examine alternative income streams.
Melako was established in 2005 and covers 33,000 hectares of Northern Kenya. It has a population of approximately 6000 people from the Rendille, Samburu and Boran tribal groups
Question
What happens to the money from the sold beadwork?
Answer
Werribee Open Range Zoo buys the products direct from NRT. The Trust then uses this money to pay the women for their beadwork, future purchases of bead products and it covers packaging and delivery costs.
Women make a 70% profit on the raw bead materials they buy from NRT after selling their finished pieces.
Women use this alternative income to buy vegetables, medicine, and to feed, clothe and send their children to school.
Question
Is the program ‘donating’ money to wildlife conservation?
Answer
Beads for Wildlife is a community trade campaign. It does not give ‘aid’ in the form of cash handouts, but rather aims to foster a sustainable trade relationship.
As a partner, we provide a market for the beadwork enterprise in Australia so women’s enterprises, such as the one that supplies Beads for Wildlife, can flourish.
Question
Where do the beads come from?
Answer
Czechoslovakian glass beads were originally brought to Eastern Africa by Arab traders who used them in exchange for ivory and other treasures.
Traders introduced many different coloured, shaped and sized beads which helped to produce the vibrant and contrasting coloured beadwork that typifies East Africa.
Today the enterprise continues to use Czechoslovakian glass and plastic beads.
Contact: Ben Sanders at Zoos Victoria E: bsanders@zoo.org.au P: (03) 9340 2744
Last Christmas 15,000 Australians gave a Beads for Wildlife Christmas gift, literally helping hundreds of people and wildlife survive Kenya’s worst drought in six decades!
The different colours of the beadwork represent various elements in the lives of the Rendille people:
Black: The people and life’s journey
Blue: The sky which provides water to the land
Green: The land that grows food for the cattle
White: The milk that nourishes the community
Red: The blood of the cow
Yellow: The animal skins
Orange: Hospitality that is offered to guests