VISION
We build enduring relationships between people and wildlife for a future in which humans live in balance with the natural world.

MISSION
Our zoos will be world leading centres for wildlife experience, education, conservation and research - on site, off site and online.

PURPOSE
To lead, inspire and empower everyone to connect with wildlife, build knowledge, develop skills and take informed action to conserve the natural world.

VALUES

Integrity
We act and communicate openly and honestly, and are trustworthy and fair.
We are accountable for our decisions and behaviours.
We take responsibility for the environmental impact of all our actions.

Respect
We value people for their contributions, opinions, expertise and potential.
We actively treat the natural world with respect.
We treat everyone with dignity and consideration and concern for their personal well-being.

Passion
We are enthusiastic and energetic about all we do and the contribution we make.

Enjoyment
We share our sense of wonder, excitement and enthusiasm about our special environment with others. We take pride and enjoyment in our work.

Life Long Learning
We seek to improve by asking questions, sharing knowledge and experience, building skills, setting goals, exploring solutions and trying new things.

Innovation
We break barriers to develop new ideas, experiences and practices. We support and celebrate initiative.

Safety
We aspire to zero harm, zero injuries.