Zoos Victoria has welcomed more than 2 million visitors this financial year, a new all-time high and a 5 per cent increase over last financial year.
Minister for Environment and Climate Change and Minister for Youth, Ryan Smith, said: “This is a fantastic achievement for Zoos Victoria and one that reinforces its position as one of the must see destinations in Victoria.”
The achievement highlights the success of the Victorian Government’s free-entry policy implemented two years ago that provides children under 16 years of age free entry to Werribee Open Range Zoo, Healesville Sanctuary and Melbourne Zoo on school holidays and weekends.Since the free entry policy for kids was introduced, more than 1.1 million Victorian children have benefited by visiting the Zoo free during peak times.
Zoos Victoria and Minister Smith celebrated the achievement by presenting the lucky 2 millionth visitor with a family membership to the Zoo and a behind the scenes animal encounter.
“It’s great we can share this wonderful achievement with the Victorian community and I hope all Victorians continue to come along and enjoy our zoos and all they have to offer," Zoos Victoria CEO Jenny Gray said.
“Over 70 percent of our funding comes from visitor admissions and donations and every cent helps us achieve our goal of becoming a world-leading zoo-based conservation organisation.”
With the upcoming completion of new exhibits such as Lemur Island at Melbourne Zoo and the entry precinct at Werribee Open Range Zoo, Zoos Victoria is set to continue to achieve strong visitor growth in years to come.