The Zoological Parks and Gardens Board of Victoria (Zoos Victoria) is committed to protecting the privacy of your personal information (as that term is defined in the Privacy and Data Protection Act 2014 (Vic)) and those who use our digital media (such as our website, apps, social media, e-news or interactives). We understand that people are concerned about their privacy and the confidentiality and security of any information that is provided.
For each visitor to our website or social media site or e-news, we may collect the following type of information for statistical purposes:
This is anonymous statistical data and no attempt will be made to identify users. We use this data to evaluate our website and to improve the content we display to you.
We also use technology called cookies when you visit our site. Cookies are pieces of information that a website can transfer to an individual's computer hard drive for record-keeping. Your cookie may be sent at various times during your visit to our website and may be updated as you access our many different areas.
Online Advertising and Remarketing
We use Google AdWords, Facebook Pixel and other 3rd party vendor remarketing tools to advertise trigger ads across the Internet. AdWords (and other vendors) remarketing will display relevant ads tailored to you based on what parts of the Zoos Victoria website you have viewed by placing a cookie on your machine and/or use Facebook Pixel or Google Tag Manager technology (using your internet browser).
THIS COOKIE DOES NOT IN ANYWAY IDENTIFY YOU OR GIVE ACCESS TO YOUR COMPUTER.
The cookie or similar technology is used to say “This person visited this page, so show them ads relating to that page.” Google AdWords (or other 3rd party vendor) remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.
In addition to the information that we collect, we may ask you for personal information at other times, such as (but not limited to) when you:
If your personal information is not collected then we may not be able to provide you with the information or assistance sought from us.
Zoos Victoria will use your personal information for the purpose for which it was provided to us. Zoos Victoria may also use your information:
Zoos Victoria may disclose your information to specialist service providers such as, but not limited to:
Where such disclosures are made, Zoos Victoria will take reasonable steps to protect your personal information through the use of confidentiality agreements and other contractual obligations.
Aggregated (or de-identified) data may be shared with approved business partners from time to time, for analysis and research purposes. It may also be used in the development of products and services and promotional offers.
In limited circumstances, we may publish names in our promotional materials, such as winners of competitions. See https://www.zoo.org.au/competition-winners
Zoos Victoria never sells or rents your details to third parties.
WE DO NOT SELL LISTS, EVER!
In all cases where Zoos Victoria retains your personal information for our purposes, we treat it the same way as we treat our other confidential information. Except as set out in this policy, we do not sell (or otherwise make available) the information to any other organisation, unless required to do so by law.
We will take all reasonable steps to ensure that the personal information we collect about you and use is accurate, complete and up-to-date. You have the right to access the personal information that we hold about you at any time. If the information is not accurate, complete or up-to-date, you can ask us to modify our records.
You can make a request to access to, or modification of, the information we keep about you by writing to:
PO Box 74
Parkville VIC 3052
If you would like to make a complaint to Zoos Victoria regarding this policy or your personal information generally, please contact our Privacy Officer at the address above.