Bookings closed


Wednesday 27 April


9.30am - 4.30pm


Bong Su Function Centre, Melbourne Zoo


$508 AUD 

Group bookings of six or more tickets receive 15% off 


This is a professional development opportunity and not appropriate for the general public.

Must be 18 or older to attend 


All sessions are spoken in English and held in-person at Melbourne Zoo

Bookings close 9am Monday 25 April 2022 (48 hours beforehand).

Join us at Melbourne Zoo and explore Zoos Victoria’s Connect-Understand-Act (CUA) model. A successful approach based on behavioural science.

Masterclass overview

Central to the conservation challenge today is human behaviour and understanding that being a part of the problem, we are also part of the solution.

Hosted at Melbourne Zoo, this in-person masterclass helps participants understand and identify the role they play in inspiring behaviour change within their community, and how to create engaging and impactful campaigns. Learn from the founders of CUA, the framework that underpins Zoos Victoria’s award-winning Community Conservation Campaigns, and discover how its principles are applied onsite at our Zoos with unique access to our experts.

Course content 

Be introduced to Community Conservation as a key framework, underpinned by Zoos Victoria’s CUA model. Learn how the approach has helped Zoos Victoria foster wildlife-friendly attitudes, beliefs and facilitated wildlife friendly behaviours, and discover how this model can inspire behaviour change in your community.

Participants will dissect the model, and learn from best practice examples that empower the community through behaviour change, relevant social science research, and activities that focus on how to apply the CUA model in programs.

Attendees will have the opportunity throughout the masterclass to interact with the Zoos Victoria Specialists and ask questions.

At the end of the masterclass, participants will…

  • Understand the role they can play in inspiring behaviour change within their community
  • Be able to recognise best practice behaviour change programs
  • Understand and be able to identify effective tools to influence attitudes, beliefs and facilitate behaviours
  • Gain skills to apply the tools to improve the effectiveness of visitor, education and community programs


  • Admission to Melbourne Zoo

  • Guided visit to see how Zoos Victoria applies CUA tools to activate a community conservation campaign at the zoo

  • In-person access to Zoos Victoria’s Community Conservation experts and founders of the CUA model

  • Morning and afternoon snacks, vegetarian lunch, all day coffee and tea

  • Recommended reading list

  • Certificate of completion 

  • Discount offer to Zoos Victoria's CUA Toolkit

  • A great networking opportunity to meet like-minded professionals and organisations

Who should attend

This masterclass is suitable for those wanting to make a measurable difference through inspiring behaviour change in your organisation and/or community. Previous clientele includes: local government, water/land management authorities, zoos & aquariums, charities & consultancy firms.


Participants can enter Melbourne Zoo from 9am and make their way to the Bong Su Room. The masterclass commences at 9.30am sharp and finishes at 4.30pm with two 10-minute breaks and a 40-minute lunchbreak. Break and finish times are approximate.

About the facilitators

Lian Wilson

General Manager, Community Conservation & Learning

Lian is passionate about harnessing the power of people to secure a sustainable future for all.

Lian leads a team of conservation specialists that work through the community to foster emotional connections, create advocates for wildlife, and facilitate pro conservation behaviors delivered through award winning campaigns and education programs.

Lian is committed to growing the potential of young people, to ensure our future has leaders that champion wildlife conservation, and supporting organisational change to secure a future for wildlife.

Lian has a Bachelor of Science (Marine Zoology) and Graduate Diploma of Education. She currently sits on the International Zoo Educators Board as Journal Editor, contributing to building the international zoo and aquarium conservation education profession, and the Zoo and Aquarium Association Conservation Engagement Committee. Lian is also a member of the Victorian Department of Education and Training Strategic Partnerships Program Advisory Group and contributes to various Victorian DELWP expert groups and panels that foster collaboration and connecting the Victorian community to nature. 

Pete Lancaster

Conservation Campaigner, Zoos Victoria 

Pete has spent nearly 15 years connecting a range of audiences with nature, as well as helping to develop and facilitate opportunities for people to take conservation action.

After obtaining a BSc (Hons) in Animal Behaviour, Pete spent almost a year in South Africa and worked with the National Parks’ People and Conservation Department. Realising just how crucial an engaged and active human community is to success in conservation, he changed focus and began his career in behaviour change.

He has been involved in the development and front-facing delivery of community conservation programs both locally and internationally and loves seeing the light-bulb moment people have when they realise they can make a difference to the world around them.

For more information on this masterclass contact

Your ticket purchase helps us fight wildlife extinction.