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Explore Zoos Victoria’s Connect-Understand-Act (CUA) model, a successful approach based on behavioural science.

Masterclass overview

Central to the conservation challenge today is human behaviour and understanding that being a part of the problem, we are also part of the solution. This CUA masterclass helps participants understand and identify the role they play in inspiring behaviour change within their community, and how to create engaging and impactful campaigns. Learn from the founders of CUA with integrated case studies of Zoos Victoria’s award-winning Community Conservation Campaigns.

Learn more about our CUA journey.
Course content 

Be introduced to Community Conservation as a key framework, underpinned by Zoos Victoria’s CUA model. Learn how the approach has helped Zoos Victoria foster wildlife-friendly attitudes, beliefs and facilitated wildlife friendly behaviours, and discover how this model can inspire behaviour change in your community. Participants will dissect the model, and learn from best practice examples that empower the community through behaviour change, relevant social science research, and activities that focus on how to apply the CUA model in programs.

Attendees will have the opportunity throughout the masterclass to interact with the ZV Specialists and ask questions.

At the end of the masterclass, participants will…

  • Understand the role they can play in inspiring behaviour change within their community
  • Be able to recognise best practice behaviour change programs
  • Understand and be able to identify effective tools to influence attitudes, beliefs and facilitate behaviours
  • Gain new skills to apply the tools to improve the effectiveness of visitor, education and community programs
  • Be confident to use the tools
  • Access to Zoos Victoria specialists
  • Virtual access to real Zoos Victoria case studies
  • Recommended reading list
  • Certificate of completion (2/3 workshop attendance required) 
  • Discount offer to Zoos Victoria's CUA Toolkit
Who should attend

This masterclass is suitable for those wanting to make a measurable difference through inspiring behaviour change in your organisation and/or community.


The sessions commence at 10am Australian Eastern Daylight Time and finish at 2pm on each day, with a 20 minute break. Please join the call 15 minutes prior to each session so we can begin promptly. Break and finish times are approximate.

The webinars are live and will not be available on-delay.  

About the facilitators


Senior Manager of Conservation Campaigns, Zoos Victoria

Ben is a passionate environmental educator and facilitator of community wildlife conservation initiatives.

For the past 11 years, Ben has been involved with the development and delivery of a number of zoo-based campaigns, each aimed at achieving community-driven conservation outcomes for wildlife.

Since completing degree in environmental education in the early 2000s, Ben has enjoyed a career of sharing his passion for animals and the environment with others. He enjoys observing meaningful change in people’s attitudes, beliefs and behaviours and the tangible benefits for the environment that can happen as a result.


Conservation Campaigner, Zoos Victoria 

Pete has spent nearly 15 years connecting a range of audiences with nature, as well as helping to develop and facilitate opportunities for people to take conservation action.

After obtaining a BSc (Hons) in Animal Behaviour, Pete spent almost a year in South Africa and worked with the National Parks’ People and Conservation Department. Realising just how crucial an engaged and active human community is to success in conservation, he changed focus and began his career in behaviour change.

He has been involved in the development and front-facing delivery of community conservation programs both locally and internationally and loves seeing the light-bulb moment people have when they realise they can make a difference to the world around them.

“Great course - no time wasted - straight to the point - solid examples - very professional!”

Jenolan Caves

For more information on this masterclass contact

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