This event has been cancelled. We will be running the CUA masterclass onsite in March 2022. For priority access, email

Explore Zoos Victoria’s Connect-Understand-Act (CUA) model, a successful approach based on behavioural science.

Masterclass overview

Central to the conservation challenge today is human behaviour and understanding that being a part of the problem, we are also part of the solution. This CUA masterclass helps participants understand and identify the role they play in inspiring behaviour change within their community, and how to create engaging and impactful campaigns. Learn from the founders of CUA with integrated case studies of Zoos Victoria’s award-winning Community Conservation Campaigns.

Learn more about our CUA journey.
Course content 

Be introduced to Community Conservation as a key framework, underpinned by Zoos Victoria’s CUA model. Learn how the approach has helped Zoos Victoria foster wildlife-friendly attitudes, beliefs and facilitated wildlife friendly behaviours, and discover how this model can inspire behaviour change in your community. Participants will dissect the model, and learn from best practice examples that empower the community through behaviour change, relevant social science research, and activities that focus on how to apply the CUA model in programs.

Attendees will have the opportunity throughout the masterclass to interact with the ZV Specialists and ask questions.

At the end of the masterclass, participants will…

  • Understand the role they can play in inspiring behaviour change within their community
  • Be able to recognise best practice behaviour change programs
  • Understand and be able to identify effective tools to influence attitudes, beliefs and facilitate behaviours
  • Gain skills to apply the tools to improve the effectiveness of visitor, education and community programs
  • Access to Zoos Victoria specialists
  • Virtual access to real Zoos Victoria case studies
  • Recommended reading list
  • Certificate of completion (full attendance required) 
  • Discount offer to Zoos Victoria's CUA Toolkit
Who should attend

This masterclass is suitable for those wanting to make a measurable difference through inspiring behaviour change in your organisation and/or community.


The sessions commence at 10am Australian Eastern Daylight Time and finish at 2pm on each day, with a 20 minute break. Please join the call 15 minutes prior to each session so we can begin promptly. Break and finish times are approximate.

The webinars are live and will not be available on-delay.  

About the facilitators


Conservation Campaigner, Zoos Victoria 

As a Conservation Campaigner, Darcie uses evidence-based tools to deliver and measure behaviour-related programmes among Zoos Victoria’s broad community.

She is passionate about connecting people with wildlife and facilitating simple actions that empower anyone to make a positive contribution to the natural world. Darcie believes that wildlife conservation should be for all, and that it can start at our own front door.

She is interested in using Community-based Social Marketing principles and creative communication to reach audiences of varied backgrounds and gets a kick out of consumer advocacy.

Her favourite animal of the Common Wombat.


Conservation Campaigner, Zoos Victoria 

Pete has spent nearly 15 years connecting a range of audiences with nature, as well as helping to develop and facilitate opportunities for people to take conservation action.

After obtaining a BSc (Hons) in Animal Behaviour, Pete spent almost a year in South Africa and worked with the National Parks’ People and Conservation Department. Realising just how crucial an engaged and active human community is to success in conservation, he changed focus and began his career in behaviour change.

He has been involved in the development and front-facing delivery of community conservation programs both locally and internationally and loves seeing the light-bulb moment people have when they realise they can make a difference to the world around them.

Jenolan Caves (AUSTRALIA):

“Great course - no time wasted - straight to the point - solid examples - very professional!”

Great Barrier Reef Marine Park Authority (AUSTRALIA):

"Thank you so much. It has been a very rewarding two days and I look forward to seeing how we can include our learning into our programs!"

La Aurora Zoo (Guatemala):

"Great workshop! 4 hours went by like nothing! Our instructors were very well versed in all the themes, extremely friendly and helpful. Overall it was a very interesting, helpful and fun experience. This workshop works for an international audience as well. I would definitely recommend it."


For more information on this masterclass contact

A young Leadbeater's Possum, drinking Milk-like formula out of an eye-dropper.
Your ticket purchase helps us fight wildlife extinction.