Behaviour Change Essentials: Inspiring Conservation Action
Explore Zoos Victoria’s Connect-Understand-Act (CUA) model, a successful approach based on behavioural science.
Central to the conservation challenge today is human behaviour and understanding that being a part of the problem, we are also part of the solution. This CUA workshop helps participants understand and identify the role they play in inspiring behaviour change within their community, and how to create engaging and impactful campaigns. Learn from the founders of CUA with integrated case studies of Zoos Victoria’s award winning Community Conservation Campaigns.
Be introduced to Community Conservation as a key framework, underpinned by Zoos Victoria’s CUA model. Learn how the approach has helped Zoos Victoria foster wildlife friendly attitudes, beliefs and facilitated wildlife friendly behaviours, and discover how this model can inspire behaviour change in your community. Participants will dissect the model, and learn from best practice examples that empower the community through behaviour change, relevant social science research, and activities that focus on how to apply the CUA model in programs.
Attendees will have the opportunity throughout the workshops to interact with the ZV Specialists and ask questions.
At the end participants will…
- Understand the role they can play in inspiring behaviour change within their community
- Be able to recognise best practice behaviour change programs
- Understand and be able to identify effective tools to influence attitudes, beliefs and facilitate behaviours
- Gain new skills to apply the tools to improve the effectiveness of visitor, education and community programs
- Be confident to use the tools
- Access to Zoos Victoria specialists
- Virtual access to real Zoos Victoria case studies
- Recommended reading list
- Certificate of completion
- Discount offer to Zoos Victoria's CUA Toolkit
Who should attend
This workshop is suitable for those wanting to make a measurable difference through inspiring behaviour change in your organisation and/or community.
This workshop involves two 4-hour webinars, consisting of presentations and interactive breakout rooms.
The workshops commence at 9am and finish at 1pm on each day, with a break at 12noon for 20 minutes. Please join 15 minutes prior to each session so we can begin promptly. Break and finish times are approximate.
About the speakers
Senior Manager of Conservation Campaigns, Zoos Victoria
Over the past 9 years, Ben has been involved with the development and delivery of a number of zoo-based campaigns, each aimed at achieving community-driven conservation outcomes for wildlife.
Conservation Campaigner, Zoos Victoria
Pete has spent more than 10 years helping to create connections with nature for a range of audiences as well as helping to develop and facilitate opportunities for people to take conservation action.
For more information on this workshop contact firstname.lastname@example.org