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Vision and mission


Our vision is to be the world’s leading zoo-based conservation organisation.


Our mission is to galvanise communities to commit to the conservation of wildlife and wild places. We will achieve this by connecting people and wildlife in the following ways:

  • Opening the door by providing exceptional wildlife encounters that reach beyond the boundaries of our campuses
  • Leading the way by communicating and demonstrating the role of conservation and research in all we do
  • Catalysing action through inspiring experiences that motivate participation, leading to conservation and sustainability outcomes
  • Our five action areas

    We will focus on five action areas as we work towards our goal of becoming the world’s leading zoo-based conservation organisation: conservation, animals, visitors, people and financial sustainability.

  • Our objectives

    Zoos Victoria’s objectives are concentrated in our five action areas: conservation, animals, visitors, people and financial sustainability.

  • Environmental sustainability

    Zoos Victoria employs environmentally sustainable practices throughout our workplace and activities.

  • Animal welfare

    Providing for the wellbeing of all animals in our care.

  • Our projects

    Support our major capital projects and native threatened species programs through philanthropic gifts and corporate partnerships.