Behaviour Change Essentials Masterclass

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Wednesday 22 May 2024


9.30am - 5pm


Rainforest Room, Melbourne Zoo

Ticket price

$508 AUD


Join us at Melbourne Zoo and explore Zoos Victoria’s Connect-Understand-Act (CUA) model: a successful approach based on behavioural science.

Masterclass overview

Since 2009, Zoos Victoria has been using a behaviour change tool called ‘Connect-Understand-Act’, which is grounded in social science. This tool helps to engage people on an issue, develops their knowledge and encourages them to participate in environmentally friendly behaviours.

Behaviour Change Essentials is part of Zoos Victoria's formal consultancy and training program. This in-person masterclass helps participants understand and identify the role they play in inspiring behaviour change within their community, and how to create engaging and impactful campaigns. Learn from the founders of CUA, the framework that underpins Zoos Victoria’s award-winning Community Conservation Campaigns, and discover how its principles are applied onsite at our Zoos with unique access to our experts.

Course content 

Be introduced to Community Conservation as a key framework, underpinned by Zoos Victoria’s CUA model. Learn how the approach has helped Zoos Victoria foster wildlife-friendly attitudes, beliefs and facilitated wildlife-friendly behaviours, and discover how this model can inspire behaviour change in your community.

Participants will dissect the model, and learn from best practice examples that empower the community through behaviour change, relevant social science research, and activities that focus on how to apply the CUA model in programs. Participants will also have the opportunity throughout the masterclass to interact with the Zoos Victoria Specialists and ask questions.

At the end of the masterclass, participants will…

  • Understand the role they can play in inspiring behaviour change within their community
  • Be able to recognise best practice behaviour change programs
  • Understand and be able to identify effective tools to influence attitudes, beliefs and facilitate behaviours
  • Gain skills to apply the tools to improve the effectiveness of visitor, education and community programs


  • Admission to Melbourne Zoo
  • Guided visit to see how Zoos Victoria applies CUA tools to activate a community conservation campaign at the zoo
  • In-person access to Zoos Victoria’s Community Conservation experts and founders of the CUA model
  • Morning and afternoon snacks, vegetarian lunch, all day coffee and tea
  • Recommended reading list
  • Certificate of completion 
  • Discount offer to Zoos Victoria's CUA Toolkit
  • A great networking opportunity to meet like-minded professionals and organisations

Who should attend

This masterclass is suitable for those wanting to make a measurable difference through inspiring behaviour change in your organisation and/or community. Previous clientele includes local government, water/land management authorities, zoos and aquariums, charities and consultancy firms. Masterclass evaluation to date has revealed that:

  • 100% of participants said they were satisfied with the masterclass
  • 86% of participants felt ‘very’ to ‘extremely’ confident about using the ‘Connect-Understand-Act’ model
  • Participants gave a Net Promoter Score of 83 (world-class)

“Great course - no time wasted - straight to the point - solid examples - very professional!” ​– Carolyn, Jenolan Caves

About the facilitators

Lian Wilson (she/her)

General Manager, Community Conservation & Learning

Lian is passionate about harnessing the power of people to secure a sustainable future for all.

Lian leads a team of conservation specialists that work through the community to foster emotional connections, create advocates for wildlife, and facilitate pro conservation behaviours delivered through award winning campaigns and education programs.

Lian is committed to growing the potential of young people, to ensure our future has leaders that champion wildlife conservation, and supporting organisational change to secure a future for wildlife.

Lian has a Bachelor of Science (Marine Zoology) and Graduate Diploma of Education. She currently sits on the International Zoo Educators Board as Journal Editor, contributing to building the international zoo and aquarium conservation education profession, and the Zoo and Aquarium Association Conservation Engagement Committee. Lian is also a member of the Victorian Department of Education and Training Strategic Partnerships Program Advisory Group and contributes to various Victorian DELWP expert groups and panels that foster collaboration and connecting the Victorian community to nature. 

Pete Lancaster (he/him)

Conservation Campaigner, Zoos Victoria 

Pete has spent nearly 15 years connecting a range of audiences with nature, as well as helping to develop and facilitate opportunities for people to take conservation action.

After obtaining a BSc (Hons) in Animal Behaviour, Pete spent almost a year in South Africa and worked with the National Parks’ People and Conservation Department. Realising just how crucial an engaged and active human community is to success in conservation, he changed focus and began his career in behaviour change.

He has been involved in the development and front-facing delivery of community conservation programs both locally and internationally and loves seeing the light-bulb moment people have when they realise they can make a difference to the world around them.

Estelle Van Hoeydonck (she/her)

Conservation Campaigner, Zoos Victoria 

Estelle is passionate about igniting the spark of interest that many people have in wildlife and converting it into conservation action.

As a Conservation Campaigner, Estelle works in a small dynamic team on Zoos Victoria’s many and varied behaviour-change campaigns, all of which work towards eliminating specific threats to wildlife. Additionally, Estelle works on Zoos Victoria’s citizen science initiative, Moth Tracker.

Estelle’s prior experience has been in fundraising and philanthropy, encouraging donations in the conservation, international development and climate justice fields, with a particular focus on regular giving programs. Throughout Estelle’s career her central aim has always been to connect the community with ways to make a meaningful difference in solving environmental or social issues.

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